The first time I heard this concept years ago, I had no idea what it meant, and why I should care.  Working IN your business versus working ON your business – huge difference!

The biggest problem in growing a coaching business is the fact that all coaches have to coach.  And when you coach, you work IN your business.  Working with clients and getting paid on an hourly basis limits your income to the number of hours you can work each day.

Also, if you do your own bookkeping, answer customer support questions, take care of your web site, and print out your own business cards, then you leave very little time for growing your business.

Getting sick or going on vacation then means no income coming into your business for a while.  A true business should survive even when you’re not there to take care of things!  If you’re not sure whether you work ON your business, or IN your business, take this one-minute quiz to find out:


http://www.assessmentgenerator.com/working_in_business.html

So, if you are a coach or consultant, and your main source of income is working directly with the clients, how can you make sure your business doesn’t stall when you can’t be there?  Three things are important:

1. Automation
2. Delegation
3. Information

#1 Automation:

#2 Delegation:

• bookkeeping (don’t know and don’t like)
• proofreading (an absolute must for me!)
• product support (can easily teach someone else)
• fixing computer beyond basics (don’t know and don’t want to know!

There is probably more, but these are the things that first come to mind, when I think about outsourcing, or delegating to someone else.  Virtual assisstants are great!  But if you find that you can’t afford one, try a college student who will be happy to take this work for $10-$15 an hour, and free you up for things that only you can do.  Be sure you outsource your work to people who know what they’re doing, or you may have to re-do it yourself later.

#3 Information:

Go learn more now

Most teleclass leaders follow a pre-designed program they created specifically for that class.  But if you’re not sure what you should cover, or if you simply want to leave your participants shocked at the value they received from your teleclass, follow this simple strategy.

Ask them what they want to know!

Put together an assessment or a questionnaire and ask every participant to complete it before the class.  Here are a few sample questions you may want to ask them:

• What attracted you to this teleclass?
• What do you expect to get out of it as a result?
• What questions would you like to get answered?
• What are your biggest problems or challenges at this time?
• What have you done so far to solve your problems?

The information you receive from your participants will give you a much better idea of what they expect from your teleclass.  And happy participants means more business!

After the teleclass, you may send out another survey to get a better idea of how the class went and how you can improve it next time.  Some sample questions to ask are:

• What new information did you take away with you?
• What did you want to know that wasn’t covered?
• How was the class helpful to you?

…and so on.   Follow-up is extremely important for teleclass leaders, and AssessmentGenerator is a great tool to use for building surveys like these ones.

Click To Learn More

The most difficult part about selling coaching services is the lack of perceived tangible results.  This is especially true for life coaches, who frequently focus on things other than the bottom-line increase.  And when people can’t see a tangible result at the end of the process, it’s a lot harder to convince them to buy.

Some coaches found a way to increase the level of tangibility by offering e-books, books, booklets, audios, manuals and other physical products.  While these are all great items to use as bonuses, they may take a while to create.


If you would like to add a tangible value to your coaching program, but don’t want to spend weeks or months creating it, consider including a self-assessment to go with the coaching program.  Assessments are fun and will provide invaluable insights for your clients.

While it’s certainly possible to license the use of existing assessments, you can custom develop your own to immediately increase the value of your services. Begin by listing all the skills and competencies your clients must possess by the end of the coaching process.  Also, list all the activities and actions they must take to achieve maximum results with your program.

Then, create a detailed scoring key, explaining what their score means.  The longer the assessment, the more detailed the scoring key should be.

When you are done, format your assessment into a Word or PDF document so your clients can instantly download and print it out!

You may also completely automate your assessments with Assessment Generator, a tool that allows you to quickly build custom coaching assessments, put them on your web site, and have the results e-mailed to both, you and your client instantly.


Give your assessment an attractive title, and even a cover graphic – in other words, treat it like a tangible product.  Nothing attracts coaching clients more than tangible results, and assessments will help you deliver exactly that!

Click to learn more

This plugin is simple but extremely powerful.

Now, you do have to take a bit of time in the initial set up of your plug-in. You need to create accounts at each of the sites, of course. You can do this right through the WPSyndicator interface as the menu will take you through to all the places that you need to sign up for the various sites. If you get stuck at all, there are some very handy videos that will guide you through the less obvious spots. This will take you from 30 minutes to an hour, depending on how fast you type and how fast you can get through it all.
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Once the initial set up is completed, it’s push button simple to syndicate your latest post. And one of the best features is that you can choose which sites to syndicate to with each post. For example, Identical and Blellow only take certain kinds of content so you wouldn’t want to syndicate a post that will be seen as spam to those sites. You can easily turn those two sites off before you have WPSyndicator do its thing. What gets posted to the Web 2.0 sites is an excerpt from your post and you can set the length to whatever you want.  By default, it will grab the first 500 characters which will usually average about 100 words.  With that excerpt, will be a link back to your blog that will be “Read more…” or you can set it to the keyword anchor text you want.  With the micro-blogging sites, such as Twitter, instead of the anchor text, it will have a shortened bit.ly link. So what does this mean?  More traffic from those who read your material on the Web 2.0 sites and wish to read the rest of your article.  They’ll gladly click through to your blog to see what else you have to say.  More subscribers, because once they’re there, you will make sure they see your opt-in form, right?  And of course, more backlinks that show the search engines how popular your blog is. Come learn more today

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Blogging is a very effective marketing tool for any online business and there are many reasons for this, which we’ll briefly discuss in this article.

To address all those concerns you basically have to understand what a blog is. In addition to this, it’s important to grasp why having a blog is really important for anyone that wants to attract attention on the World Wide Web.

Blogs are usually easy to install and set up by using the one-click installation tools that these days come standard with most hosting packages. Word press is the most common and most popular platform for a blog.

Once you have your blog installed it is important to know that every time you post any new information, search engines are quick to pick up on this. They give a high priority to blogging content on average since they deem this as fresh news.


Blogging is also a fresh alternative to emails. You can add all sorts of interactive or multimedia content to a blog to enhance your message. Using RSS feeds your content and message can quickly spread across the internet. If you already have a big email list, you may choose to post your newsletters on your blog, and simply mail a link to the post to your list.

There’s just so much more you can do with a blog than with standard email. The comments feature on blogs, for example, make it easy for your readers to leave feedback. This way you can determine what news and information your readers enjoy, and you can also get some valuable feedback.

It’s easy to monetize your blog by using revenue sharing programs like Google Ad sense or affiliate programs as well. A blog is a fun, but powerful way to inform, entertain and profit…while building a loyal readership at the same time.

A marketing plan that outlines the key steps you will need to take to drive traffic to your website is essential. Having a marketing plan will also help you establish your budget for advertising your website, which determines the tools that you can use in generating traffic to your website.

Presented in this article are key steps that you must take to develop your marketing plan and build traffic to your website.

1. Establish your objectives and targets. After you have built your website for your online business, you must establish your goals in terms of the money you want to earn from your online business. This will determine the volumes of traffic you will need to make the necessary sales you want to make. Your objectives and goals will guide you in deciding the level of promotion you need to do to advertise your website and build traffic to it.
2. Establish your advertising budget. This is a very important step. There are many ways of driving traffic to your website; some are affordable while some are expensive. You need to decide what your budget is and therefore what tools you can use to drive traffic to your website.
3. Invest in the necessary tools that you need in advertising your website. In order to capture leads and follow-up with your prospects, it is necessary for your website to have an automated email system or auto-responder which captures your prospects email address and automatically send those emails on a regular basis. These emails will have a link to your website wand will invite your subscribers to visit your website. You must establish all the tools you need to have on your website to make traffic generating effective.
4. Decide what your short term and long term advertising strategies are. The quickest and easiest way to generate traffic and leads for any business is pay per click (PPC) advertising because it can bring you immediate results. PPC can also help you drive targeted traffic to your website. However, you also need to have some marketing strategies that will generate traffic to your website in the long term. Pay per click marketing is normally considered to be the short-term solution for generating targeted traffic and leads fast, but it is also considered to be one of the most expensive ways to advertise your business. Therefore, it is important for you to have other affordable ways of generating traffic to your website which will drive traffic to your site in the long term. Article marketing, blogging and forum participation are some of these less costly ways of generating traffic to your website.

Before you start spending money on any strategy for generating traffic to your website, you must ensure that you follow the steps outline above as they help you select the best marketing tools for driving traffic to your website.

Learn more http://successismandatorytoday.com/get-web-traffic/

If you think assessments should only be used with existing clients, you may be in for a surprise!  Assessments can also be effectively used in building your prospect database and attracting more new clients, right from your web site.

Why are assessments so powerful?

Because they captivate and educate your prospects, and are fun to take! I have personally received at least fifety e-mails from friends and colleagues last year, referring me to various self-assessment web sites!  I could find out what my IQ was, what type of personality I have, or whether business ownership is for me, just to name a few.

Imagine hundreds or thousands of people sending their friends and relatives to your web site! Nothing else will make people spread the word about your web site faster than a free assessment!

While many coaches and consultants already have assessments on their web sites, most of them are offered in PDF or Microsoft Word format.  So the only way to complete these assessments is to print them out and manually fill in the blanks.

Your existing clients won’t mind doing it, but your prospects may think it’s too much of a hassle.  Keeping this in mind, I developed a tool that instantly solves this problem!


AssessmentGenerator.com allows you to create automated self-scoring assessments, which you can add to your web site in just minutes!

Now, we’re not talking about a complicated assessment that takes an hour to complete.  The ones you create with the AssessmentGenerator are simple and straight-forward.  Their goal is to captivate your prospects, and get them excited about your web site enough to buy from you!

There are two types of assessments, which you can create with AssessmentGenerator:  self-scoring and narrative.  The self-scoring assessments are the most fun, and are excellent for driving targeted traffic to your web site.  People love them so much, they’ll send everyone they know to your web site!

Here is how a self-scoring assessment works.

Your web site visitors read each statement and check those that apply to them.  They can also rank each statement on a scale of one to five, to indicate how much they agree with a statement.

For example, here are a few statements from the “Marketing-Wise Assessment”, which you can see on the samples page:

• I track most of my marketing activities & know how my clients find me
• I publish a newsletter at least once a month
• My prospects clearly understand what I do and how I can help them

Here are few more statements, taken from the “Stress-Level Quiz”:

• I smoke less than half a pack of cigarettes a day
• I do something for fun at least once a week
• I have at least one relative within 50 miles on whom I can rely

After they’ve completed an assessment, your prospects can view their score and its interpretation, which you type in when you create the assessment.  The results are then e-mailed to both you and the assessment taker.  If you use autoresponders, you can also follow up with each prospect as many times as you wish, until they become a client.

The possibilities for using self-scoring assessments are endless! Here are just a few topics to get your imagination going:

1) “Self-Confidence Assessment” will help your visitors find out what their level of self-confidence is, and what they can do to improve it.2) “Midlife Crisis Assessment” will tell your prospects if they’re really going through a mid-life crisis, and how they can overcome it.

3) “Healthy Eater Assessment” will help people understand their eating habits better, and whether or not they need to make a change in their eating patterns.

4) “Should I Hire a Web Designer Assessment” will help your visitors make a decision about their abilities to create and take care of a web site.

5) “How Child-Proof is My Home Assessment” will tell parents how ready they are for a child in their house, and how to keep their child safe.

As you can see, a self-scoring assessment can be created for ANY type of business, on any topic.  Another type of an assessment you can create is “Narrative”.  You ask questions, prospects fill in the answers, and you receive them in the e-mail.

While a narrative assessment works just like any feedback form, there is an incredible benefit to creating them with AssessmentGenerator. They are so easy to create and add to your web site, you can do it yourself within 5 minutes!

Webmasters will charge you as much as $150 to add a questionnaire form to your site.  With Assessment Generator you can create as many mailforms as you want, using this simple assessment wizard.

Just click on “FRE*E Demo” and see for yourself – you’ll use them for everything!  Seminar registrations, customer surveys, free consultation requests, complementary coaching sessions, and much much more!

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Assessment Generator

If you think assessments should only be used with existing clients, you may be in for a surprise! Assessments can also be effectively used in building your prospect database and attracting more new clients, right from your web site. Why are assessments so powerful? Because they captivate and educate your prospects, and are fun to take! I have personally received at least fifty e-mails from friends and colleagues last year, referring me to various self-assessment web sites! I could find out what my IQ was, what type of personality I have, or whether business ownership is for me, just to name a few. Imagine hundreds or thousands of people sending their friends and relatives to your web site! Nothing else will make people spread the word about your web site faster than a free assessment! Click to learn mor and Start Your Free Assessments Bonus Freebie. Get Your Hands On An Exclusive Interview With Larina Kase, a Doctor Of Psychology and Entrepreneur’s Coach,Where She Reveals a “Breakthrough” Marketing Strategy For Coaches Who Hate To Sell

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